The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.
The HKTB's missions are to maximize the social and economic contribution made by tourism to the community of Hong Kong, and to consolidate Hong Kong's position as a unique, world-class and most desired destination.
The six objectives of the HKTB, as defined under the Hong Kong Tourism Board Ordinance are:
- To endeavour to increase the contribution of tourism to Hong Kong;To promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination;
- To promote the improvement of facilities for visitors;
- To support the Government in promoting to the community the importance of tourism;
- To support, as appropriate, the activities of persons providing services for visitors to Hong Kong;
- To make recommendations to and advise the Chief Executive in relation to any measures which may be taken to further any of the foregoing matters.